98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Tuesday, 28 April 2015

Books by advertising creatives

The last in the series of 5 films I have made about books which should be of interest to the account planning fraternity. This one Books by advertising creatives on how to come up with creative ideas. 

So just to summarise there are now 5 films about books on the 98% Pure Potato YouTube channel

1/ Books about account planning

2/ Books about how advertising works

3/ Books about brands

4/ Books written by planners not about any of the above! 

5/ Books by Advertising Creative

We'll be adding more films as we go. But remember you can still pledge to support 98%  Pure Potato.

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