98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 24 June 2016

Announcing a 10% drop in sterling and a bargain for our overseas customers!

Well the UK Referendum is done and dusted. Hard fought and splitting the country just about down the middle. It has been no different for the authors - John is a defiant Remainer and Tracey a passionate leaver.  So as Tracey traipses back from the Advertising Festival at Cannes where she has been serving on the awards jury (she'll be needing a visa next time then!) the one consolation for our international readers is a drop in sterling of 10% so if you haven't yet ordered 98% Pure Potato now is a VERY good time to do so on this very site!  Because our book just became even better value than it already was.

The UK enters a time of economic uncertainty so what better time to back British exports not least a book about Account Planning arguably one of the greatest British exports in the last 50 years. We've done our duty now its time to do yours.

The picture shows an advance copy of the book just to show it really is back from the printers now and raring to go. In the next week Tracey and I will be signing copies for those lovely pledgers who asked us to and paid extra for the privilege. The launch event is set for July 7th when we expect to welcome those we interviewed for the book - advertising greats, supporters who pledged to come to the party, our sponsors and even representatives from the families of Stephen King and Stanley Pollitt who started the ball rolling. So thanks for your patience - we are nearly there. 

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