98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Monday, 8 December 2014

A big thank you to our innovators and early adopters!

You know who you are. We really appreciate the way you have got behind the book.
 Feel free to keep mentioning 98% Puret Potato to encourage the early majority!! 

Back to project synopsis
Share on social

Top rewards

£20  + shipping
263 pledges

Hardback

1st edition hardback and the ebook edition
£10 
133 pledges

Digital

E-book edition.