98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Friday, 11 August 2017

98% Pure Potato Podcasts - a taster

Well it's August - this has been promised since January. But John finally went down the garden and read the first chapter of 98% Pure Potato into his digital recorder. The scene setting chapter about context. So if you are into podcasts off you go. If you're into audio books off you go. If you have had the book on your shelf but not got around to reading it yet this might be a way in. And this is perfect for you to hand on a link to someone else if you can bear to let the book out of your sight. Put it on your facebook feed. Give everyone a taste of 98% Pure Potato. Here's the link. http://98percentpurepotato.podomatic.com 

There's a bit of a bonus on the 5th podcast, content not in the book. And there may be a couple more podcasts talking about the processing of interviewing and the first planners on whom the book is based. 

After that who knows? Both John and Tracey are working on new books so there may be further podcasts talking about the ideas in the books. Watch this space! 

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