98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

Rewards for this book are not available.

Sold out!

133 pledges


E-book edition.
$30  + shipping
263 pledges


1st edition hardback and the ebook edition
$75  + shipping
30 pledges


Signed 1st edition hardback and the ebook edition
$120  + shipping
2 pledges


4 copies of the 1st edition hardback, the ebook, 4 names in the back of the book.
$150  + shipping
15 pledges

Launch Party

Two tickets to the launch party plus signed 1st edition hardback, ebook edition and your name in the back of the book
$225  + shipping
7 pledges

Long Lunch

Lunch with John, Tracey and two of the planners interviewed in the book, plus a 1st edition hardback and the ebook edition
$7,500  + shipping
1 pledge

Corporate Endorsement

Your company's name and logo at the front of the book

Frequently Asked Questions

How long will it take for my book to get dispatched?

For books in stock we usually dispatch orders within a few working days. You will receive a dispatch email when your order is on the way.

Where can I get my book delivered to?

We have temporarily stopped taking orders for published books going to EU destinations due to BREXIT restrictions, but we deliver to most other countries worldwide. Enter your delivery address during checkout and we'll display the shipping cost when we know where to send your book. If your country does not appear on the list we are not currently taking orders to that destination.

If I buy an ebook, when will I receive this?

Ebook files are sent via email after checkout, or you can download them from your Unbound account.

Where can I buy a copy if there's none available through the Unbound website?

The book should be available to order from most bookshops, or you can support your local bookshop online by ordering from bookshop.org.

Still have a question? Visit our Help Centre to find out more.