98% Pure Potato: The Origins of Advertising Account Planning

By John Griffiths and Tracey Follows

The story of how account planning began, told by its pioneers

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Digital

E-book edition.
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Hardback

1st edition hardback and the ebook edition
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Collectable

Signed 1st edition hardback and the ebook edition
$120  + shipping
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Multiple

4 copies of the 1st edition hardback, the ebook, 4 names in the back of the book.
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Launch Party

Two tickets to the launch party plus signed 1st edition hardback, ebook edition and your name in the back of the book
$225  + shipping
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Long Lunch

Lunch with John, Tracey and two of the planners interviewed in the book, plus a 1st edition hardback and the ebook edition
$7,500  + shipping
1 pledge

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Your company's name and logo at the front of the book

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